The era of Internet plus is an era of"information overplus",and also an era of"scarcity of attention".How to get"limited attention"in"unlimited information"becomes the core proposition of the Internet plus era.The scarcity of attention has led many Internet entrepreneurs to try their best to compete for attention resources.The most important thing about Internet products is traffic,which can be used as the basis to build their own business model.Therefore,the Internet economy is based on attracting public attention to create value,and then turn it into profit.
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Many Internet enterprises attract a lot of users with free and good products,and then through new products or services to different users,on this basis,build business model.For example,360 security guard,QQ users,etc.The common method of Internet subverting traditional enterprises is to make money in the field of traditional enterprises free of charge,so as to completely take away the customer base of traditional enterprises,and then turn into traffic,and then use the extended value chain or value-added services to achieve profits.